Industriens Hus occupies a prime site in Copenhagen's city centre.  It sits across from the Town Hall and adjacent to the Tivoli Gardens.  As such, there has been concern in the past that its "outdated and forbidding" appearance was a detriment to the image the city wished to portray of itself.  So this refurbishment of the 1970s building must have come as something of a relief to its detractors. 

The bdaily.co.uk website says of the project that, " The large scale modernisation has seen the "Industriens Hus" (House of Industry), gain more space and become a contemporary building that can satisfy the needs of a modern and forward-looking organisation.  Designed by Transform architects, the three year project involved adding a new 9,000 sq m structural glazing façade, a 7,200 sq m "diagrid" façade, a 2,000 sq m atrium, and a 1,000 sq m street level façade.The startling new exterior is a gigantic media façade, with more than 80,000 LEDs that can be programmed for different speeds, colours, and direction and producing thousands of different ‘expressions’, displayed at one of the most heavily trafficked intersections in Copenhagen. Macalloy tension bars have also been used as bracing in the angled atrium roof that fans down towards the city’s famous Tivoli Gardens.