Developed by Pembroke Real Estate,  "10 Finsbury Square is an entirely new 150,000 sq ft / 14,000 sqm Grade A office development. Unique in location, the property is bordered on two sides by the green spaces of the Honourable Artillery Company (HAC) and Finsbury Square and is topped by terraces with panoramic views of London."  David Burke, head of European Asset Management at Pembroke Real Estate, is quoted as saying that. “Natural light floods the building from both sides and the views are maximised by floor-to-ceiling glass, creating an optimal working environment. Features such as the excellent environmental credentials, premium shower and bicycle storage facilities and the eighth floor roof terrace are all designed to give tenants the highest standards of efficiency, convenience and comfort.”

The building features a striking undulating, glass and stone facade looking across Finsbury Square Garden.  Whilst it is intended to be predominantly an office building, the developers envisaged the possibility of a ground floor restaurant or café.