The architects describe
it as, "... confidently
modern in character and highly
sustainable in operation, yet also
balances those attributes with the
responsibility to create a complimentary
neighbour to the listed buildings of
Regent Street and enhance the wider
conservation area. ... By
working closely with Westminster City
Council the project team has been able
to completely redevelop and revitalise
the whole site. This has involved the
demolition of a low quality building on
Margaret Street and the transformation
of two neglected early 20th century
grade II listed facades on Regent
Street."
