BMW Welt, Munich, Germany

COOP HIMMELB(L)AU Wolf D. Prix, Helmut Swiczinsky, Wolfdieter Dreibholz ZT GmbH
Date Built
completed 2007
Am Olympiapark 1
In 2000, the BMW Group decided to build a brand-experience and car-delivery center in close vicinity to the corporate headquarters and the BMW museum. They launched an international competition for the design of the building and 275 architects participated. The design by COOP HIMMELB(L)AU was chosen in July of 2001.  The COOP HIMMELB(L)AU design featured a large transparent hall with a sculptural roof .....

.... and a double cone.

The building won a RIBA Award in 2008.

The BMW website explains that, "... This is where the BMW Group comes alive: BMW Welt collates the brand identity of the BMW Group and its four brands in one location. Changing product exhibitions, all automobile ranges and motorbikes, as well as numerous interactive exponents show all visitors the world of BMW, BMW M, BMW i, BMW Motorrad, MINI and Rolls-Royce Motor Cars. Every brand has its own experience area that expresses its nature. And the BMW Group puts on its own exhibition."

Customers can also collect their new cars at BMW Welt.  "The number of customers who have come to BMW Welt to collect their BMW has meanwhile reached well over 100,000. Treat yourself to the delight of collecting your new BMW in Munich. Experience your new BMW live for the first time in the unique atmosphere of this fascinating building. It is bound to be an unforgettable experience."

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