This is truly a wonderful example of an architect achieving his client's brief.  The building's website says that, "It was conceived as a tribute to the great fashion houses of the past – clothes were designed on one floor; sewn on another, shown on a third and retailed on the ground. ... The Bling Bling Building is established as an Emporium dedicated to the hairdressing industry. ... our dream was realised with the opening of the Bling Bling Building, a £3 million development, designed by renowned architect, Piers Gough, who wanted to create a place to match the personality of Herbert Howe – describing him as the "King of Bling."

David Donachie, the Project Architect from CZWG credits the Technal, the facade specialists for the success of the building's appearance.  “We were very impressed with the curtain walling system, which fully satisfied our design aims for the scheme. ... We wanted to create a statement building and the Technal system allowed us to incorporate some innovative design detailing, such as the gold end caps. We expressed the curtain walling with a bespoke profile to ‘play off’ the effect of the gold projecting pods, and the concealed vents to the vision areas met our requirements for larger spans.”

Technal explain that, "The architects specified a specially extruded 114mm deep cap for the vertical and horizontal sections to accentuate the curtain wall grid and provide an effective contrast to the copper-clad projecting ‘pods’ over the entrance to the building and on each façade. Laser cut end caps for the flat face at the intersection of the mullions and transoms were finished in anodised gold, to striking effect."

This building sets out to make a statement and it has clearly achieved that.