Named after James Starley, the man who invented the Coventry tricycle, who is regarded as the father of the bicycle industry, this building was built for the Lanchester College of Technology, the predecessor of Coventry University.  Pevsner describes it as, " ... splendidly long and uncompromising" and refers to "black steel and white glass" so it has clearly since been revamped.  It is now used by the faculties of Business, Environment and Society, and Health and Life Science.