Built in 1960 not far away from the huge Fiat factory in Lingotto.  A year later it found itself in the midst of the area dedicated to the 1961 Universal Labour Exposition.  Then in 2006 the area was home to the Winter Olympics.  An article in Domus in May of 2011 explains that when it opened, " ... It contained a rich collection dating from the beginning of the century, but above all it exalted that most dramatic, desired and widespread symbol of the Italian economic boom: the car (one of those objects of desire that underpinned the fortune and social epic of the national revolution). The car was celebrated in Albertini's boldly conceived structure, substantiated by its long curved glass facade gliding along the new Corso Unità d'Italia "parkway"