A'Dam
Tower, Amsterdam, Holland
Architect
|
Arthur Staal
|
Date Built
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Completed 1971
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Location
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Beside the Eye
Film Institute across the IJ from Amsterdam
Central Station
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Description
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When I took the image above in March
of 2015, this tower block was in the process of
refurbishment and of assuming a new
identity. It began life in the 1960s as
home to Royal Dutch Shell. The image below
from Wikipedia Commons shows it at that stage of
its life.
This image is licensed under the Creative
Commons Attribution-Share
Alike 3.0 Netherlands license. Full
details of its attribution and license can be
seen by clicking on the image.
The 80 metre tower was their offices and the
buildings nearby, that are used as a restaurant
today, were the staff canteen.
Shell left the building in 2009 and apparently,
it continued to be used for a while as a
business centre. Work is now underway to
completely transform the tower and rename it
A'Dam. The tower's website explains that,
"... A’DAM is proud of its
roots – as it boldly claims the well-known
abbreviation of Amsterdam. The brand name
A’DAM is also an acronym for ‘Amsterdam
Dance and Music’, which reflects the core
business of three of the four partners and
anchor tenants: AIR, ID&T and
MassiveMusic. ... A’DAM
will be redeveloped into a mix of offices,
entertainment venues, a hotel and an
observation point with a revolving
restaurant. A’DAM will be a multifunctional,
or mixed-use development"
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