As the flag flying on the top of the tower and the signage indicates, this building is today home to the retailer Tommy Hilfiger.  However, it was built in the late 1920s for the American car company REO Motor Cars. Across the entire front of the building at street level was a glass-fronted car showroom. 



Above were 6 floors of lettable office space.  Apparently, at that time the building's tower sported the wings of the REO company logo, as you can see in the drawing of the building higher up the page.

The building has been the global headquarters of Tommy Hilfiger since the 1980s.  In 2010, the headquarters was expanded with a new restaurant and bar. The ground floor has been renovated and was named "People's Place".  The "architectenweb.nl" website explains that, "The global headquarters of Tommy Hilfiger in Amsterdam has been expanded with a new restaurant and bar for staff and business customers."  The design of the interior is described as reflecting, "... the familiar structure of American diners from the fifties and is equipped with all modern facilities and acoustic applications ....  Peoples Place is a joint design of Marc Prosman architects from Amsterdam and Daniel O'Kelly"