Selfridges, Oxford Street, London

Daniel Burnham, J J Burnet, Francis Swales, Frank Atkinson
Date Built
400 Oxford Street, London, W1A 1AB
The Selfridge Store on Oxford Street was designred by the American architect Daniel Burnham for the American retail magnet Harry Gordon Selfridge.  The Grade II Listed building is five storeys high and has three basement levels as well as a roof terrace.  The structure has a steel frame. The Oxford Street facade was designed by Francis Swales in collaboration with Thomas Tait and S Frank Atkinson.  It is suggested that the design was heavily influenced by Sir John Burnet's King Edward VII extension to the British Museum.  Like Burnet's design it has an impressive row of Ionic columns that hide the supporting steel columns.

The sculpture above the entrance is the work of the British sculptor Gilbert Bayes.

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