Ideal House - Great Marlborough Street, London, UK



Architect
Raymond Hood and Gordon Jeeves
Date Built
1928 - 1929
Location
At the corner of Great Marlborough Street and Argyll Street
Description
This extraordinary building at the corner of Great Marlborough Street and Argyll Street was once the showroom and offices of the American Radiator Company.  The  architect of the building, Raymond Hood, had designed the company's head office in New York and the London building is said to have been influenced by his earlier creation.  In that the Ideal House is clad in polished black granite and decorated in gold, that is certainly the case.   Compared with the New York building though, the Ideal House is almost restrained, as you can see below.



(The image above is copyright Dmadeo, and published here under the licenses outlined at the bottom of this page)

When it was built in 1929 the Ideal House comprised seven storeys with a recessed attic level.  It extended for four bays along Argyll Street but in 1935 a further seven bays were added to that elevation, a fact that is revealed in the spacing between the fourth and fifth bays on that street.



Gordon Jeeves collaborated with Hood on the design of the building and Jeeves went on to collaborate with Herbert A. Welch on the design of the Drages' furniture store on Oxford Street (now Gainsborough House - 81 Oxford Street).  It too was clad in black granite but this time with pink decorations.




Today restaurants occupy the ground floor of the Ideal House and above are residences.  Presumable because of its proximity to the theatre the building is now called Paladium House.













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The image of the American Radiator Company's building in New York (shown above) is shown here with the permission of Dmadeo under the licences below.


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