|   Ideal
                  House - Great Marlborough Street, London, UK
                
                  
                  
                    
                      | Architect 
 | Raymond
                          Hood and Gordon Jeeves |  
                      | Date Built 
 | 1928 - 1929 |  
                      | Location 
 | At the corner of Great
                          Marlborough Street and Argyll Street |  
                      | Description 
 |  
                      | This
extraordinary
building
at
                        the corner of Great Marlborough Street and
                        Argyll Street was once the showroom and offices
                        of the American Radiator Company. 
                        The  architect of the building, Raymond
                        Hood, had designed the company's head office in
                        New York and the London building is said to have
                        been influenced by his earlier creation. 
                        In that the Ideal House is clad in polished
                        black granite and decorated in gold, that is
                        certainly the case.   Compared with
                        the New York building though, the Ideal House is
                        almost restrained, as you can see below. 
 
   (The image above is copyright Dmadeo,
                              and published here under the licenses
                              outlined at the bottom of this page)When it was built in 1929 the Ideal House
                        comprised seven storeys with a recessed attic
                        level.  It extended for four bays along
                        Argyll Street but in 1935 a further seven bays
                        were added to that elevation, a fact that is
                        revealed in the spacing between the fourth and
                        fifth bays on that street.
 
 
 Gordon Jeeves collaborated with Hood on the
                        design of the building and Jeeves went on to
                        collaborate with Herbert A. Welch on the design
                        of the Drages' furniture store on Oxford Street
                        (now Gainsborough House - 81 Oxford
                        Street).  It too was clad in black granite
                        but this time with pink decorations.
 
 
 
 Today restaurants occupy the ground floor of the
                        Ideal House and above are residences. 
                        Presumable because of its proximity to the
                        theatre the building is now called Paladium
                        House.
 
 
  
 |  
                       Close
                      Window   
                    *****************
                    
                     The image of the
                      American Radiator Company's building in New York
                      (shown above) is shown here with the permission of
                      Dmadeo under the licences below.
 
                      
                        
                          |  | I,
                                    Dmadeo,
                                  the copyright holder of this work,
                                  hereby publishes it under the
                                  following licenses: |  
                          |  | This file is
                            licensed under the Creative Commons Attribution-Share
                              Alike 3.0 Unported license. Attribution:
                              I, Dmadeo 
                              This licensing
                              tag was added to this file as part of the
                              GFDL licensing update.You are free:
                                
                                  to share – to copy,
                                    distribute and transmit the workto remix – to adapt the
                                    workUnder the following conditions:
                                
                                  attribution – You must
                                    attribute the work in the manner
                                    specified by the author or licensor
                                    (but not in any way that suggests
                                    that they endorse you or your use of
                                    the work).share alike – If you alter,
                                    transform, or build upon this work,
                                    you may distribute the resulting
                                    work only under the same or similar
                                    license to this one. |  
                          |  | This file is
                            licensed under the Creative Commons
                            Attribution-Share Alike 2.5
                              Generic, 2.0
                              Generic and 1.0
                              Generic license. Attribution: I, Dmadeo 
                              You are free:
                                
                                  to share – to copy,
                                    distribute and transmit the workto remix – to adapt the
                                    workUnder the following conditions:
                                
                                  attribution – You must
                                    attribute the work in the manner
                                    specified by the author or licensor
                                    (but not in any way that suggests
                                    that they endorse you or your use of
                                    the work).share alike – If you alter,
                                    transform, or build upon this work,
                                    you may distribute the resulting
                                    work only under the same or similar
                                    license to this one. |    |