An article in the Independent on April 28, 2015 posed the question, "Is this Britain's coolest car park?"  The coolness flowed from the fact that in 2015 an upper floor of the building was used as a venue for the London Fashion Week and the paper suggested that visitors would "Pay and sashay at Brewer Street NCP".  Fashion aside I think it is fair to say that this art deco building tucked away down a back street in Soho has a legitimate claim to coolness in its own right.  However, it may not be the cheapest since the article goes on to add that, "... at £12 to park your motor there for one hour (going up to £50 for four), it also deals in the sort of overpriced luxury that the fashion industry can really get on board with."

The building started life as the Lex Garage and it bears some resemblance to the multi-storey car park of the same vintage that was converted into the 5 star Beaumont Hotel in Mayfair.  In both cases the protruding wing was used to accommodate chauffeurs.

In 2016 an application was made to Westminster Planning Applications Committee for the basement, ground, first, second and third floos of the building to be used for the British Fashion Council for London Fashion Week.  The application form described the building as, "... a Grade II listed public car park building situated within the Soho Conservation Area. The car park comprises lower ground, ground and three full upper floors .... The Brewer Street Car Park consists of five storeys (including basement). It can accommodate 350 parked cars (70 per floor) and also has 20 motorcycle spaces at ground floor level. It was built in 1929 in Classical-Moderne Art Deco style, and is now Grade II listed, being one of the earliest examples of buildings of this type."  I have been unable to confirm that it is listed.  Despite several references to its Grade II status I also found a retraction in the Guardian apologising for incorrectly describing it as listed.